You've reached The Archive. This site was built in 2019 for a Georgetown grad school marketing class. Claude later audited it and noted the About page still referenced a trip to Spain and that there was a lasagna recipe. Both were accurate. Back to maxweinerb.com →

May 2, 2019

Smart Speaker, Why Should I Pay Attention To Voice?

Even with its impressive growth and user adoption, is voice technology living up to its hype?

Every decade or so, a new wave of technological innovation bridges the gap to mass adoption and changes how we interact with the world through technology. The world wide web was the first wave, mobile came second, and voice-activated technology is now the new innovation shaping our daily lives...

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March 28, 2019

Confessions of the Original Advertising Man

Over half a century later, David Ogilvy's wit and business acumen still has a spot on the required reading list.

Considered required reading for all advertising professionals, Confessions of an Advertising Man by David Ogilvy still reads like an advertising 101 manual 60+ years after its publication. Ogilvy transformed the advertising industry during the mid-twentieth century with his creative genius, inspirational philosophy, and pioneering ideas...

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March 7, 2019

Is Instagram Marketing Right For Your Business?

5 questions to answer about your business before marketing with Instagram.

The idea that a "picture is worth a thousand words" can be best understood on Instagram. Starting in 2010 as a social picture sharing platform, Instagram has grown to over 800+ million daily active users and is no longer just an outlet for food pictures and vacation selfies...

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February 5, 2019

How To Make The Best, Simple Lasagna

A Recipe for Lasagna with 4 Simple Ingredients and 8 Easy Steps

When I think of Italian comfort food, I immediately think of lasagna. A staple of Italian cooking and available on just about any restaurant menu that considers itself authentic Italian cuisine, lasagna is basically just layers of pasta covered in cheese and marinara sauce — what could be bad about that?

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